vigorous competition and
public enlightenment. In fact, Chapter IV of the ASCI Code, relied
upon by the plaintiffs, itself specifically deals with Comparative
Advertising ... relevant portion of the ASCI Code reads as under:-
"CHAPTER IV
To ensure that Advertisements observe fairness in competition such
that the Consumer
ASCI guidelines and as to how the
defendant has been advertising in hoardings, bill boards etc.
It is as under:
Media ASCI Code Defendant ... voice over under the remains for the
("VO"), then ASCI code, entire duration
disclaimer and remains of the VO.
should
conformity with the
prescribed programme code referred to in section 5 or the
prescribed advertisement code referred to in section 6, it may
by order ... provides that no
advertisement which violates The Code for self regulation in
Advertising, as adopted by the ASCI from time to time for public
exhibition
Arun Kumar Bhadoria vs State Of Uttarakhand And Others on 15 May, 2018
Bench: Rajiv
M N Vijaya Kumar vs M/O Personnel,Public Grievances And ... on 6 September, 2018
