Reckitt Benckiser (India) Private ... vs Hindustan Unilever Limited on 26 September, 2022
The propositions as stated in Reckitt and
Colman India Ltd. v. M.P. Ramchandran and Anr.18 are good law
when considered in the context of puffery as contrasted with statements
that hold out representations of facts. Such representations of facts are
required to be true and not misleading. Puffery and exaggerated
opinions are merely intended to attract the attention of targeted
customers; such statements are neither intended as representations or
warranties, nor accepted as representation of facts. Puffery and
hyperbole are not tested on the anvil of accuracy or truth. There is an
element of creativeness, which finds expression in puffery and
hyperbole.