Dabur India Limited vs M/S Colortek Meghalaya Private Limited on 4 December, 2009
& Anr. (supra) a trader cannot, while saying that his goods are
better than his competitors‗, say that his competitors‗ goods are
bad. If he says so, he really slanders the goods of his
competitors. In other words, he defames his competitors and
their goods, which is not permissible. In our view, this is
precisely what the impugned print advertisement conveys by its
advertisement theme and the visual story.