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M/S. Maruti Suzuki India Ltd vs Commnr. Of Central Excise, New Delhi on 12 March, 2015

As in the previous year Hon'ble high court in the assessee's own case has held that incurring of the alleged AMP expenses are international transaction and further whether the functions performed by the assessee were properly compensated or not by the AE, no evidences were submitted before us by the assessee which suggest that the facts as has been decided by the Hon'ble high court are different in this year. Further more Hon'ble high court in the Maruti Suzuki India Limited versus Commissioner of income tax (supra) in para amber 60 at page No. 32 of 45, has held that the revenue has to show that there exists an agreement or arrangement or understanding where the assessee is obliged to spend excessively on advertisement marketing and promotion in order to promote the brand of AE de hors Bright Line Test that provisions of section 92B are satisfied. Before us both the parties have argued at length on the basis of several judicial precedents but has not adduced the relevant facts supported with relevant details or tables.
Supreme Court of India Cites 12 - Cited by 8 - R F Nariman - Full Document

Sony Ericsson Mobile Communications ... vs Commissioner Of Income Tax ??? Iii on 16 March, 2015

6. The present case concerns in relation to AY 2006-07. The specific plea of the Assessee before the ITAT that there was no international transaction involving the AE for AMP expenses was not decided by the ITAT in the impugned order. However, in terms of the decision of this Court in Sony Ericsson (supra) the ITAT has remanded the matter to the Transfer Pricing Officer (TPO) for the purposes of determination of the ALP of the said transaction.
Delhi High Court Cites 49 - Cited by 38 - S Khanna - Full Document
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