13. Mr. Sudhir Chandra and Mr. Sandeep Sethi, ld. Senior Counsels
appearing for the Defendant, submit that the law in this regard is quite well
settled. Vehement reliance is placed on the ld. Division Bench's judgment in
Dabur India Ltd. v. Colortek Meghalaya Pvt. Ltd. and Godrej Sara - Lee,
167 (2010) DLT 278, to submit that advertising forms a part of commercial
free speech under Article 19(1)(A). The advertisement of the Defendant
does not denigrate, disparage or defame the product of the Plaintiff. The use
of the term saadaharan or ordinary does not mean that the Plaintiff's
product is being denigrated. It merely means that the Defendant has better
and additional qualities. Mr. Chandra, ld. Senior Counsel further refers to a
circular issued by the Ministry of AYUSH to argue that in terms of the said
circular, various immunity boosting measures have been prescribed by the
Ministry and as per the said circular, an addition of tulsi and other
ingredients would boost immunity. It is on the basis of the said circular that
the claims in the advertisement have been made by the Defendant.
15. Insofar as chocolate chyawanprash is concerned, it is submitted that
the same is not plead in the plaint. Further, it is urged that the use of the
expression "ordinary" is to convey the context and the existing products in
the market in general and not to defame or disparage the Plaintiff's product
in any manner. There are a large number of advertisements which use the
word "ordinary" or "saadharan". Reliance is placed by the ld. Senior
Counsel for the Defendant on the judgment in Dabur India Ltd. v. Wipro
Limited, 129 (2006) DLT 265 and Marico Limited v. Adani Wilmar Ltd.
[CS (OS) 246/2013, decided on 18th April, 2013]. It is further submitted that
there is no allegation of any factual miss-statement in the advertisement.