only showed that HUL‟s product
was good (i.e. puffery) but also very clearly depicts that Reckitt‟s product is
completely worthless. Further ... establishes that the attack is
on the rival product and not mere puffery of HLL‟s product. Counsel
underlined that this constitutes an admission
whether any of the impugned
advertisements would have the effect of puffery. His lordship restrained
all the four advertisements hence, the above four appeals ... comparison even seriously that
would not offend any statute. Be it puffery, be it serious. On other
issues His Lordship's understanding
issue. That
part, even if untrue, would be mere puffery. However, the
first part of the advertisement, where the orange bar of
soap has been
taken as self
submission of dominance. Many companies/brands use such puffery
statements to enhance their sale as part of their marketing strategy
