product, especially where such claim is
incorrect on facts.
13. Puffery of one's product is permissible, submits Mr. Lall;
denigration of the other ... course of
comparing its product to that of the plaintiff, indulged in puffery and
extolled the virtues of its product, it has not denigrated
assail the impugned commercial, as an
impermissible example of class disparagement. Puffery, submits
Dr. Singhvi, is permissible in advertisement, and puffery also
includes ... Puro is
healthy. At the highest, these declarations would amount only to
puffery, which is permissible in comparative advertising. This is
clear from the fact
assail the impugned commercial, as an
impermissible example of class disparagement. Puffery, submits
Dr. Singhvi, is permissible in advertisement, and puffery also
includes ... Puro is
healthy. At the highest, these declarations would amount only to
puffery, which is permissible in comparative advertising. This is
clear from the fact
Court to
examine whether the impugned advertisement falls under the realm
of puffery, or whether it has transgressed the fine line separating it
from disparagement ... toilet cleaner or a liquid handwash, the degree of
falsity in puffery would be higher in comparison to what shall be
tolerable when marketing
