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person to exaggerate the claims relating to his goods and indulge in puffery, it is not open for a CS(OS) 107/2015 Page ... competitor‟s are inferior in comparison. To this limited extent, puffery in the context of comparative advertisement does involve showing the competitor‟s goods

such comparison was factually true and correct. He stated that mere trade puffery, even if uncomfortable to the registered proprietor of the trade mark, would ... person to exaggerate the claims relating to his goods and indulge in puffery, it is not open for a person to denigrate or disparage