Indian Kanoon - Search engine for Indian Law

impugned TVC would show that the commercial is not mere puffery or hyperbole, but is an effort to show the Plaintiff's product ... would not be permissible even if the product is not identified. b. Puffery is permitted in advertising, however, serious misrepresentation of nutritional value under

used for the past 16 years and that the statement was a puffery and not advertisement specific but Signature Not Verified Digitally Signed ... purifier' which provides the purest water rather than being understood as puffery or an exaggeration. The CCC further discussed that, based on the data

aspersions on the Plaintiff‟s brand - TATA. The advertising is not merely puffery, but is false and slanderous. The first of the three videos ... Plaintiff. The law in this regard is quite well settled that while puffery is permitted, negative statements to the effect that someone‟s product

clear that advertising is part of commercial speech and some puffery is allowed as long as the same does not go beyond the grey areas