plaintiff, a false statement which stops at being a mere puffery may be within the tolerance limits permitted by law, a claim which exceeds ... Chancery Division considered the question as to what amounted to a mere puffery and the distinction between a mere puff and an actionable disparagement. Since
Reckitt Benckiser (India) Private ... vs Itc Limited
Author: M.Duraiswamy
Bench: M.Duraiswamy , T.V
Free Speech. Only when an advertisement contains falsehood, restrictions can be imposed. Puffery alone would not attract restrictions on the advertisement being displayed. There must ... relate to the product of the appellant. Mr.Chander Lall submitted that puffery if truthful, may be permissible but the advertisement of the appellant
portray, that a trader can even to some extent indulge in puffery, but he should not go to the extent of slandering or defaming
words, the law as it stands today, does not appear to tolerate puffery anymore. I do not know if "Puffing" which is only ... business for the person affected. If 2 trade rivals indulge in puffery without hitting each other, the consumer is misled by both, unless there
words, the law as it stands today, does not appear to tolerate puffery anymore. I do not know if "Puffing" which is only ... business for the person affected. If 2 trade rivals indulge in puffery without hitting each other, the consumer is misled by both, unless there
