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further contended that the impugned advertisements cannot be construed as mere puffery in respect of the respondent's product Pepsodent GSP but constitute untrue ... would be taken seriously by a reasonable man cannot be overlooked as puffery. It is contended that a claim of 130% better germ killing quality

question as to where the line is to be drawn between mere puffery and actionable statements, it was noticed that this question had been addressed

products; and that the plaintiff cannot be hypersensitive to such a puffery. And that the advertisement campaign was purely intended to promote their product ... down by the Supreme Court, has shaped the following guiding principles regarding puffery of a product: (i) An advertisement is commercial speech and is protected