professions associated with advertising came together to establish ASCI. ASCI
has created a Code for Self-regulation of Advertising Content in India
(hereinafter referred ... Respondent / ASCI, a self-regulatory body would not bar a suit. More so, review
under ASCI Code comes with onerous condition rendering the remedy illusory
upon the Advertising Standards Council of India Code
(for short "ASCI Code"). The relevant portion of the ASCI Code is reproduced
hereinbelow ... order to
promote the supply of goods or services." ASCI Code defines advertising as a
paid-for communication, addressed to the Public
fastest and
most powerful formula is misleading and violative of the ASCI
Code
(ii) The claim that the Mortein product provides 100%
protection even after ... switch-off is misleading and violative of
the ASCI Code
(iii) The claim that Mortein is 'More Safe' is misleading and
violative
fastest and
most powerful formula is misleading and violative of the ASCI
Code
(ii) The claim that the Mortein product provides 100%
protection even after ... switch-off is misleading and violative of
the ASCI Code
(iii) The claim that Mortein is 'More Safe' is misleading and
violative
unlawful and biased conduct and
impugned provisions of the ASCI Code, which are ex-facie violative of the
Indian Contract Act, 1872 , fundamentally infirm ... voluntarily submitted itself to the guidelines, regulations and
the ASCI Code. Hence, the plaintiff is bound by the said provisions
including the impugned decision dated
purpose of the provisions irf
the Act, 1999 and the ASCI Code which lists the conditions
under which comparative advertising is permitted is to stimulate ... duty bound to interpret the
Act, 1999 and the CJ ASCI Code in a sense favourable to
comparative advertising while at the same time always
Advertisement) and Regulation,
2011 and the Advertising Standards Council of India (ASCI) Code.
The advertisement of carbonated beverages complies with the
provisions of the Prevention ... Advertisement Standards Council of India (ASCI), as per the above mentioned
regulations as well as the ASCI Code.
15. We may indicate that most
Standards of Conduct' as prescribed under the ASCI Code which
mandated that advertisements shall neither distort facts nor mislead the
consumer by means ... unfairness in this practice that may attract the clauses of the ASCI Code or
even Section
advertisements conform to the Code of self-regulation.
„The Code for self-regulation in Advertising‟ („The Code‟) of ASCI has
been drawn up by people ... part of
The Code but I am of the view that once The Code devised by a Self-
Regulatory Body as ASCI has been conferred
vigorous competition and
public enlightenment. In fact, Chapter IV of the ASCI Code, relied
upon by the plaintiffs, itself specifically deals with Comparative
Advertising ... relevant portion of the ASCI Code reads as under:-
"CHAPTER IV
To ensure that Advertisements observe fairness in competition such
that the Consumer
