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extols and propounds the Defendants' Product, which at best amounts to puffery and hyperbole. Under the law, a seller may puff up its product ... product is better than the others or as the best. However, mere puffery is not actionable and does not amount to disparagement. The Impugned Advertisement

person to exaggerate the claims relating to his goods and indulge in puffery, it is not open for a person to denigrate or disparage ... competitor's are inferior in comparison. To this limited extent, puffery in the context of comparative advertisement does involve showing the competitor

party to exaggerate the claims relating to his goods and indulge in puffery, while it is not open for him to denigrate or discourage ... goods of the other are inferior, in comparison. To this limited extent, puffery in the context of comparative advertisement does not involve showing the Signature

similar nature? OPP vii. Whether the impugned advertising material amounts to puffery and seeks only to promote the superiority of Defendant's product over