person to exaggerate the claims
relating to his goods and indulge in puffery, it is not open for a
person to denigrate or disparage ... competitor's are inferior in
comparison. To this limited extent, puffery in the context of
comparative advertisement does involve showing the
competitor
supposedly kills
99.99% viruses in two minutes. Now whether this claim is puffery or
correct is not my concern today. If the advertising or packaging
gullible and is
presumed to have the ability to ignore puffery. However, an
average viewer is likely to accept the factual representations
that are conveyed ... cannot
say that the competitor's goods are bad. Thus, puffery is
allowed, but slander and defamation of the goods of the
competitor
party to
exaggerate the claims relating to his goods and indulge in puffery, while it is
not open for him to denigrate or discourage ... goods of the
other are inferior, in comparison. To this limited extent, puffery in the
context of comparative advertisement does not involve showing the
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